At 2:00 a.m. on June 6, Korean time, Apple's developer conference will take place.
Apple official website link
YouTube live link
While officially focusing on developer roadmaps and programming-related stories that developers would enjoy.. Even users like me, who purchase and use many Apple products, are highly anticipating this WWDC event. The main reason is that news about new products will also be released.
Originally an event that charged developers a fee and took place offline, it can now be viewed live online via Apple's official website or YouTube.
2023년에는 그 어느 때보다 다양한 발표가 있을 것으로 예상되는데, 애플 관련 소식을 정말 많이 다루는 MacRumors에서 꽤 재미난 포스팅을 올렸길래, 한번 살펴보았다. 어떤 내용들이 나올까?
1. New iPhone 15 Series Announcement? Will it actually come?
Many Apple fans are looking forward to the announcement of the new Apple iPhone series. Usually, new iPhones are announced in the fall. However, by looking at what will be announced at WWDC, we can see how the new iPhone will change, which is why various media outlets are discussing the new iPhone 15 ahead of the WWDC announcement.
Representatively, according to MacRumors, which leaks about Apple quite a bit, for the new iPhone, the points to watch are the iPhone 15 series, which has a larger screen due to the USB-C port and slightly reduced bezels, and the addition of a periscope lens that enables 6x optical zoom..
It is also predicted that there will be a presentation of the A17 chip manufactured with a 3nm process and other various spec upgrades.
At WWDC, it is expected that there will be no official news about the iPhone 15, but if there is a surprise announcement, it would be nice to be able to take a look at the subtly upgraded historic iPhone 15.
For details covered by MacRumors, please refer to the link below.
2. The long-rumored Apple Glass, AR/VR headset, and XR headset are finally here.
It is finally news that the so-called Apple Glass, long called a legendary transparent dragon by many, is finally launching. This is the news that the AR/VR or MR glasses, HMD made by Apple, are finally going on the offensive.
I feel like I started hearing about this specifically around 2019 while I was working on related matters.. It's been four years since then, and finally, it seems they have finally made the announcement.
According to reports, it is said to have the following features. ( Source : MacRumors )
- 5,000nit brightness and dual 4K microOLED displays with 4,000 pixels per inch.
- 12 or more cameras for monitoring facial expressions, hand gestures, and mapping the environment.
- Iris recognition authentication.
- Virtual and augmented reality functions of the Digital Crown that allow switching modes.
- M2 chip, including a high-end main processor for sensors and a low-end processor.
- xrOS operating system and options to run 3D-optimized apps and existing iPad apps.
- Air typing and hand gesture-based controls.
- An external battery pack worn on the hips. (Uses wired connection)
Overall, it is said to provide the most high-spec and user-friendly environment among existing VR and AR devices.. As actual release becomes visible, rumors are also heard that beta testing is being conducted everywhere, and it is said that demonstration areas where you can try it yourself directly with people who participated offline at the actual WWDC venue are being prepared.
It is predicted that FaceTime, Photos, Messages, Music, and most of Apple's solutions will integrate seamlessly within its ecosystem. To achieve this, it is predicted that Apple will launch the xrOS operating system to manage these elements organically.
This part is also quite interesting
Those who have worked on related tasks or jobs like me have been experiencing many difficulties as various terms and languages, such as VR, AR, XR, MR, and even the metaverse, have been mixed together. Apple selected XR (extended reality, mixed reality) and continues to push it forward... The rampant use of countless terms that have occurred over the past decade might finally be unified. I look forward to it.
Post on XR Terminology
Glossary of Metaverse and Virtual Reality Terms VR, AR, MR, XR
Personally, I was quite disappointed with Meta's Quest Pro announced last year, so I really look forward to Apple's products coming out really great.. When I briefly interacted with many people working in the industry for a few years
‘ We’re just waiting for Apple’s products to come out.. ‘
Since you have shown such a reaction, if Apple's XR device comes out properly and launches, the existing VR device market will become even larger. Conversely, if Apple stumbles, I wonder if the already relatively depressed market won't become even more bleak.
Actually, as Apple's XR device launch becomes a foregone conclusion, news has been surfacing that, in preparation for a shift in the XR device market starting in late May, companies like Meta, Samsung, and Qualcomm are making efforts to form new alliances..
“Fighting Giants in the Virtual World”…Meta ‘Pre-emptive Strike’ Before Apple Headset Launch – Finance News
https://www.fnnews.com/news/202306021505278200
From the perspective of consumers interested in related fields, it would be great if Apple created excellent products to shape the market, and if companies with exceptional capabilities like Meta, Samsung, and Qualcomm could create impressive products that make them anxious, and furthermore, many affordable Chinese devices were released.
I was worried the story would get too long, so I kept it short: existing VR market devices were improving to suit only some users, giving the impression that they were becoming increasingly divergent. Of course, the market exists in some form, and some users have excellent purchasing power and a loud voice, so I understand that 100 times over. However, to attract more diverse users and make them easier to use, I believe we need to take a different perspective.
In that sense, I look forward to seeing if Apple's new XR device, which has been awaited for a long time, will change the market landscape in various ways.
However, the price is so expensive that I'm hesitating whether to buy it..
I'm worried because it feels like I'll become an expensive beta tester, just like with the Meta Quest Pro.
3. New Mac Series Announcements. 15-inch MacBook Air, Mac Studio
One of the other interesting stories being discussed by MacRumors is about the 15-inch MacBook Air and Mac Studio.
Personally, I was very satisfied with the previous M2 MacBook Air because it was so pretty, but at the same time, as the bezels became thinner and the screen got a bit bigger, I found myself hoping that I could use a Mac on a slightly larger screen.
Recently, unlike in the past, they are releasing lineups that really cater to a variety of consumer preferences.. If a 15-inch MacBook Air is released, I will seriously consider purchasing it.
There are also rumors that the Mac Studio lineup, which had some buzz about being discontinued, will be unveiled alongside the M2 Pro and Ultra chips... I also picked up a Mac Studio and quickly sold it, but I was very satisfied with it as an all-rounder device with many ports, good cooling, and great performance, so if a new Mac Studio is released, I think many workers who mainly use Macs for work, as well as studios and companies, will purchase it.
Since the release cycle is roughly two years, I think many people will purchase replacements or new ones.
Conclusion..
In addition, it covers news about various products and software, but I wonder how many of these will actually come true... I'm curious.
You can take a closer look at the details via the link below.
https://www.macrumors.com/guide/wwdc-2023-what-to-expect/
WWDC is expected to be filled with diverse news like never before, and above all, the announcement of Apple's XR headset is truly highly anticipated.. Many people predict that it will be difficult to form an early market due to the rumored price range of over 3,000.
Of course, if there is a sign of market entry after launch, they will likely release budget-friendly devices by adding 'air' or 'light' (or maybe 'mini'?).. Just like the AirPods Max, even if they don't frequently release successor devices, sales could continue steadily with a mindset of 'people will buy it anyway~'.
Or perhaps it's a bit disappointing? Or worrying? From this perspective, there is a lot of talk about AI technology led by OpenAI in the IT sector as a whole, but isn't there too little talk about Apple being related to this? Are we starting to see Apple fall behind? That kind of story is coming out quite a bit..
I mean, Apple isn't a startup, and it's not changing its service direction by providing cloud infrastructure and supply like Microsoft, so I don't think there's any need to go out of its way to show off AI technology.
Ultimately, since people will buy Apple devices to run AI solutions, as long as Apple takes a friendly approach to building or collaborating with the ecosystem, isn't that a win-win for Apple?
But who knows.. maybe at today's WWDC there will be another AI announcement or something completely different (suddenly space?) and boom! It might come out..
Variously, WWDC is highly anticipated by Apple users.